Content Strategist | Brand Consultant | Editor | Writer

A strategic consultant and content specialist partnering with corporate clients, editorial publications, B2B and B2C brands, and creative agencies.

Services

  • Journalism
    Content strategy
    Social media strategy
    Copywriting and blogs
    Website and email copy

  • Features and articles
    Branded content
    Magazine commissioning, editing and production
    White paper research and writing

  • Website design
    Tone of voice and messaging guidelines
    Brand collateral and brochures
    Brand strategy
    PR

Shaping brands through strategy, content and storytelling.

I’m a strategic consultant specialising in content development and brand positioning, combining analytical insight with creative thinking to help organisations reach their audiences in meaningful ways.

My work sits at the intersection of brand strategy and multi-channel marketing to deliver growth for B2B and B2C clients, including editorial publications, lifestyle brands, tourist boards, cleantech ventures and corporate enterprises. Recent clients include Aman, ArcelorMittal, Bumble, Expedia, Small Luxury Hotels and The Telegraph.

Before moving into consultancy, as Editor-in-Chief of both SUITCASE Magazine and SUITCASE Creative Studio, I drove digital readership growth to one million monthly users and increased print sales by 114% in one year. The publication twice won Online Consumer Magazine of the Year, with successful brand partnerships including Eurostar, Rolex and Virgin Atlantic.

Client Testimonials

  • "India is a fantastic writer and a pleasure to work with. She absorbs information quickly and delivers high-quality, well-researched content in a timely manner. India helped make our story and mission relevant and more accessible to government and local audiences, the pieces were so good they are now a foundational pillar of our owned-content strategy. We look forward to working with her again in the future!"

    Andreas Wallendahl, Co-founder & COO, Tenet

  • "India is an incredibly dedicated hard worker who takes initiative and pride in what she does. She has many ideas and will do whatever it takes to bring them to life."

    Serena Guen, Founder & CEO, SUITCASE Magazine

  • "India was a joy to work with: highly intelligent, efficient, proactive, charming and most of all just a funny, delightful person to have around the office."

    Ben McCormack, Editor, Squaremeal

  • “India is one of our favourite writers and we regularly commission her for our editorial. Her work is creative and unique, and she always hits deadlines, which can often be tight. Moreover, she's lovely to work with.”

    Liz Simpson, Co-founder, Kip Hideaways

  • “India's efficiency, exceptional copywriting skills and deep expertise in SEO have played a pivotal role in the business. She consistently meets deadlines without compromising on the quality of her work, ensuring tasks are executed flawlessly and punctually. Her journalistic experience is profound – she has a notable talent for crafting compelling copy, while her writing is not only eloquent and engaging but strategically tailored to resonate with our clientele. Her contributions to Sequel have been invaluable, and her dedication to our success is commendable!”

    Chantelle Hole & Martha Murray, Co-founders, Sequel

  • "India has an incredible ability to take a brief or an idea and transform it into something that is not only packed full of value, but is also a delight to read. She is an asset to any team and is a pleasure to work with."

    Holly Brautigam, Marketing Executive, Passionfruit

Let’s chat.

I am happy to work on one-off assignments, strategy delivery or a fixed-term contract. Get in touch to discuss your brief further.