Content Strategist | Brand Consultant | Editor | Writer

I’m a freelance writer, editor and content strategist working with editorial publications, B2B and B2C businesses, brands and agencies.

Services

  • Journalism
    Content strategy
    Social media strategy
    Copywriting and blogs
    Website and email copy

  • Features and articles
    Branded content
    Magazine commissioning, editing and production
    White paper research and writing

  • Website design
    Tone of voice and messaging guidelines
    Brand collateral and brochures
    Brand strategy
    PR

The former editor-in-chief at SUITCASE Magazine, I led the publication to its best-selling issue and grew the digital platform to one million unique users.

With over 10 years of experience, I began my journalism career writing for global publications including Rough Guides and Time Out before joining SquareMeal as digital editor. I was shortlisted for Young Travel Writer of the Year and twice led SUITCASE to win Travel Media Awards Online Consumer Magazine of the Year.

As an editor, brand consultant and copywriter across both B2C and B2B brands and businesses, I’ve worked on everything from content strategies and tone of voice guidelines to campaign ideas, creative storytelling, corporate communications, SEO and PR. I have commissioned and produced magazines, spearheaded rebrands, produced websites, crafted pitches and drafted newsletters. I’ve also hosted live panels and workshops in addition to launching and co-hosting one of the UK’s top travel podcasts, The Upgrade.

I now work with purpose-driven B2B and B2C brands across travel, lifestyle, property, nonprofit, recruitment, tech and renewables, helping them to find and articulate their voice both on and offline.

Client Testimonials

  • "India is a fantastic writer and a pleasure to work with. She absorbs information quickly and delivers high-quality, well-researched content in a timely manner. India helped make our story and mission relevant and more accessible to government and local audiences, the pieces were so good they are now a foundational pillar of our owned-content strategy. We look forward to working with her again in the future!"

    Andreas Wallendahl, Co-founder & COO, Tenet

  • "India is an incredibly dedicated hard worker who takes initiative and pride in what she does. She has many ideas and will do whatever it takes to bring them to life."

    Serena Guen, Founder & CEO, SUITCASE Magazine

  • "India was a joy to work with: highly intelligent, efficient, proactive, charming and most of all just a funny, delightful person to have around the office."

    Ben McCormack, Editor, Squaremeal

  • “India is one of our favourite writers and we regularly commission her for our editorial. Her work is creative and unique, and she always hits deadlines, which can often be tight. Moreover, she's lovely to work with.”

    Liz Simpson, Co-founder, Kip Hideaways

  • “India's efficiency, exceptional copywriting skills and deep expertise in SEO have played a pivotal role in the business. She consistently meets deadlines without compromising on the quality of her work, ensuring tasks are executed flawlessly and punctually. Her journalistic experience is profound – she has a notable talent for crafting compelling copy, while her writing is not only eloquent and engaging but strategically tailored to resonate with our clientele. Her contributions to Sequel have been invaluable, and her dedication to our success is commendable!”

    Chantelle Hole & Martha Murray, Co-founders, Sequel

  • "India has an incredible ability to take a brief or an idea and transform it into something that is not only packed full of value, but is also a delight to read. She is an asset to any team and is a pleasure to work with."

    Holly Brautigam, Marketing Executive, Passionfruit

Let’s chat.

I am happy to work on one-off assignments, strategy delivery or a fixed-term contract. Get in touch to discuss your brief further.