Commercial strategy · Brand & marketing · Business development
Building brands. Growing businesses.
I work with founders and leadership teams to spot opportunities, shape ideas and make them happen.
Get in touch
What I do.
Commercial strategy & growth
Refining pricing, developing new services, strengthening client relationships and winning new business.
Brand & marketing
Brand positioning, marketing strategy, messaging, tone of voice, copywriting, content and social strategy.
Leadership, teams & AI
Team management, project delivery, smarter processes and practical AI training to improve how you work.
70%
Increase in average trip value over 12 months at nemo, a luxury travel company.
My contribution Led brand repositioning and marketing strategy, broadening the customer base beyond its traditional honeymoon audience.
How we can work together.
Ongoing support
Working closely with you to move the business forward. This can include stepping into a fractional commercial or marketing leadership role.
Individual projects
A specific brief with a clear outcome – from brand positioning and pricing to new service launches and business development.
Advice & direction
A one-off conversation to talk through a challenge, discuss an idea or get an outside perspective on a decision.
“India combines exceptional editorial judgement with a sophisticated understanding of audiences, brands and commercial opportunity.
She worked closely with our sales team to secure some of our largest partnerships, developing ideas that delivered for clients and had a significant impact on our bottom line. Thoughtful, collaborative and commercially astute, she has a rare ability to connect creative thinking with business opportunity.”
Let’s talk.
If you think I could be useful, I’d love to hear what you’re working on.